A more thorough explanation:

Price expectancy refers to the minimum amount of money that distributors expect to earn from showing a particular film in the motion-picture industry. It is also known as exhibition value or minimum sale.

For example, if a distributor expects a movie to earn at least $10 million in ticket sales, then that is the price expectancy for that film. If the movie fails to meet this expectation, it may be considered a box office flop.

Another example is a book publisher setting a price expectancy for a new book release. They may expect to sell a certain number of copies at a specific price point to meet their revenue goals.

These examples illustrate how price expectancy is a crucial factor in determining the success or failure of a product in the market. It helps distributors and publishers set realistic goals and make informed decisions about pricing and marketing strategies.