A more thorough explanation:

Exhibition value is the minimum amount of money that movie distributors expect to earn from showing a particular film. It is also known as minimum sale or price expectancy.

For example, if a movie studio spends $100 million to produce a film, they will expect the exhibition value to be higher than that amount to make a profit. If the exhibition value is lower than the production cost, the movie will be considered a financial failure.

Another example is when a distributor negotiates with a theater to show a film. They will agree on an exhibition value, which is the minimum amount of money the theater must earn from ticket sales to cover the cost of showing the film and make a profit.

These examples illustrate how exhibition value is an important factor in the movie industry's financial success. It helps studios and distributors determine the profitability of a film and negotiate deals with theaters.