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LSDefine

Simple English definitions for legal terms

SM

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A quick definition of SM:

Term: SM

Definition: SM is short for servicemark, which is a symbol or phrase used to identify a service provided by a company. It's like a trademark, but for services instead of products. For example, the Nike swoosh is a trademark for their products, but "Just Do It" is a servicemark for their advertising slogan.

A more thorough explanation:

Term: SM

Definition: SM is an abbreviation for SERVICEMARK, which is a symbol or phrase used to identify and distinguish a service or company from others in the same industry.

Examples:

  • The Nike swoosh logo is a servicemark that identifies the company's products and services.
  • The McDonald's "I'm Lovin' It" jingle is a servicemark that distinguishes the fast food chain from its competitors.

These examples illustrate how a servicemark can be used to create brand recognition and differentiate a company from others in the same market.

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