A more thorough explanation:

Lucre

Lucre is a noun that refers to monetary gain or profit.

• He was accused of accepting bribes for the lucre it would bring him.
• The company's main goal was to increase their lucre, even if it meant cutting corners.

These examples illustrate how lucre is used to describe the desire for financial gain, often at the expense of ethics or morality. In both examples, the individuals or companies are willing to engage in unethical behavior in order to increase their profits.