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Simple English definitions for legal terms
hybrid trademark
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A quick definition of hybrid trademark:
A hybrid trademark is a special type of trademark that is made up of several words or symbols that form a unique and distinctive whole. This type of trademark is often used for advertising slogans and requires registration with the U.S. Patent and Trademark Office to receive federal protection. To be eligible for protection, a trademark must be distinctive, affixed to a product that is actually sold in the marketplace, and not merely descriptive or generic. Hybrid trademarks are also known as composite trademarks and are a type of intellectual property used by manufacturers and sellers to distinguish their products from those of others.A more thorough explanation:
A hybrid trademark is a type of composite trademark that is made up of several words or symbols that form a distinctive whole, even if the individual words or symbols are ordinary. For example, the trademark "Microsoft Windows" is a hybrid trademark because it combines two ordinary words to create a distinctive whole.
Hybrid trademarks are often used as advertising slogans and are protectable under trademark law. However, the trademark registrant must disclaim ownership in any unregistrable parts of the mark.
Other examples of hybrid trademarks include "Coca-Cola," "Pepsi-Cola," and "McDonald's Big Mac." These trademarks combine ordinary words to create a distinctive whole that identifies the source of the product or service.