A more thorough explanation:

Definition: Going value refers to the value of a business or enterprise as an active business with future earning power, as opposed to the liquidation value of the business or its assets.

Example: If a company is sold as a going concern, the buyer is interested in the future earning potential of the business, including its customer base, reputation, and goodwill. This is different from the value of the company's assets if they were sold off individually.

This concept is important in business valuation and can impact the price a buyer is willing to pay for a company. It recognizes that a business has value beyond just its physical assets and takes into account intangible factors that contribute to its success.