A more thorough explanation:

Definition: The E-Commerce Directive is a set of rules created by the European Union to regulate electronic commerce within the internal market. It outlines the legal responsibilities of online businesses and aims to create a level playing field for all businesses operating within the EU.

Example: One example of the E-Commerce Directive in action is the requirement for online businesses to provide clear and transparent information about their products and services, including pricing, delivery options, and any applicable taxes or fees. This ensures that consumers can make informed decisions when shopping online and helps to prevent misleading or deceptive practices.

Another example is the requirement for online businesses to provide a secure payment system to protect consumers' personal and financial information. This helps to build trust between businesses and consumers and encourages more people to shop online.

Overall, the E-Commerce Directive is an important tool for promoting fair and transparent electronic commerce within the EU, and helps to protect both businesses and consumers from fraudulent or unethical practices.