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LSDefine

Simple English definitions for legal terms

CAN-SPAM Act of 2003: Core Requirements

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A quick definition of CAN-SPAM Act of 2003: Core Requirements:

The CAN-SPAM Act of 2003 is a law that sets rules for commercial emails. These rules say that commercial emails must not have false or misleading information in the header or subject line, must clearly identify that they are advertisements, and must include a way for people to opt-out of receiving future emails. The email must also have a valid return email address and physical postal address for the sender. If these rules are broken, the Federal Trade Commission can take action against the sender. It's important to note that the CAN-SPAM Act only applies to commercial emails, not non-commercial ones.

A more thorough explanation:

The CAN-SPAM Act of 2003 is a law that sets rules for commercial email. Commercial email is any email that promotes a product or service. The law says that commercial email must follow certain rules to be legal.

Here are the main rules that commercial email must follow:

  1. The email header must not have false or misleading information.
  2. The subject line must not be deceptive.
  3. The email must clearly say that it is an advertisement or solicitation.
  4. The email must have a way for the recipient to opt-out of future emails.
  5. The email must include a clear notice of how to opt-out.
  6. The sender must not send any more emails to someone who has opted-out.
  7. The email must have a valid physical address for the sender.

If a sender breaks any of these rules, they can be punished by the Federal Trade Commission or other government agencies.

It's important to note that the CAN-SPAM Act only applies to commercial email, not non-commercial bulk email.

Here's an example of how the CAN-SPAM Act works:

Bob runs a company that sells vitamins. He sends an email to his customers promoting a new vitamin product. The email header says it's from Bob's company, and the subject line says "New Vitamin Product - Get Yours Today!" The email clearly says it's an advertisement for the new product, and it includes a way for customers to opt-out of future emails. The email also has Bob's company's physical address at the bottom.

This email follows all the rules of the CAN-SPAM Act, so it's legal.

CAN-SPAM Act of 2003: Businesses Promoted by Spammers | CAN-SPAM Act of 2003: Criminal Liability

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