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Simple English definitions for legal terms
brand architecture
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A quick definition of brand architecture:
Brand architecture refers to the way a company organizes and presents its different brands, products, and features. It's like building a house with different rooms and deciding how they all fit together. By carefully planning and designing the relationships between these different elements, a company can create a strong and cohesive brand identity that helps customers understand what they stand for and what they offer.
A more thorough explanation:
Definition: Brand architecture is the strategic planning and development of the best relationships between a company and its brands, products, features, technology, or ingredient names.
For example, a company may have multiple brands under its umbrella, and it needs to decide how those brands relate to each other. Should they all have their own unique identities, or should they be grouped together under one overarching brand? This decision-making process is what brand architecture is all about.
Another example is when a company introduces a new product. They need to decide whether to create a new brand for that product or to incorporate it into an existing brand. This decision will impact how consumers perceive the product and the company as a whole.
Overall, brand architecture is about creating a cohesive and effective brand strategy that aligns with a company's goals and values.