A more thorough explanation:

Definition: A beauty contest in the context of law firms refers to a meeting where a potential client interviews multiple law firms to decide which one to hire. It is called a "beauty contest" because the firms are essentially competing to show off their strengths and abilities to the client.

Example: A company is looking to hire a law firm to handle a complex legal issue. They invite three different law firms to a beauty contest, where each firm presents their qualifications, experience, and approach to the issue. The company then chooses the firm they believe is the best fit for their needs.

Explanation: The example illustrates how a beauty contest works in the legal industry. The client is able to compare and contrast the different firms and make an informed decision based on their presentations. It is important for the law firms to showcase their strengths and abilities in order to stand out and win the client's business.